WEBINAR / HYBRID EVENT
A webinar is an online seminar, typically interactive, where presenters or experts share information, presentations, or training sessions in real-time with a remote audience via a digital platform. Webinars are especially popular for training sessions, product demonstrations, or professional conferences, as they allow companies to reach a wide audience without geographical constraints. This format became particularly prevalent during the COVID-19 pandemic.
An hybrid event is a type of event that combines both physical and virtual elements. This hybrid format offers maximum flexibility by allowing the audience to choose whether to participate in person or remotely. Hybrid events are especially popular for conferences, trade shows, training sessions, and seminars, as they provide optimal accessibility for participants.
Mood Maker has extensive experience organizing webinars since the pandemic, as well as hybrid events — a unique format that captures diverse audiences. Below, you can discover examples we've organized with BFM Business, such as Amazon Academy, Accenture Days, and Impact PME.
Amazon Academy
The Amazon Academy is a day full of inspiration and coaching, featuring renowned entrepreneurs and digital leaders in the e-commerce space.
During the health crisis, alongside the BFM Business team, we adapted the event into a webinar format, recording roundtable discussions and coaching workshops with experts from Amazon Marketplace, Amazon Business, and AWS. These sessions were filmed at the BFM Business studio and broadcast throughout an entire day on our platform.
In 2020, Mood Maker managed the project, handling event promotion, website creation and registration, as well as coordinating the recording of the roundtables and workshops.
Accenture Days
Accenture Days The Accenture Days were two webinar events organized by the teams at BFM Business and Accenture during the COVID period:
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Accenture Cloud Days: This online event brought together top cloud experts over two days for conferences, demonstrations, and real-life case studies, offering insights on how to navigate the cloud more effectively.
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Accenture Sustainability Days: A two-day event focused on exchanging ideas and sharing expert experiences to inspire and guide companies in integrating sustainable practices into their core strategies.
In total, the event included 6 full days of filming, 20 sessions (conferences & keynotes), and over 600 registrants per event!
Mood Maker handled event promotion, website creation and management, registration tracking, and coordinated the production of recorded roundtable discussions on the largest set at BFM Business.
Impact PME
Impact PME Impact PME is the must-attend event for small and medium-sized enterprises (SMEs).
A day hosted by Philippe Bloch, dedicated to opportunities, challenges, and solutions for business leaders, initially held as a webinar in 2020, and then as an in-person trade show at Le Carreau du Temple in 2021-2022.
Alongside the teams at BFM Business and CPME, Mood Maker handled the event’s promotion for two consecutive years, including website creation, registration management, SEO/SEA, and coordinated the production of roundtable discussions filmed on the BFM Business set.